Merciae is a lifestyle brand inspired by “the sweet life,” always living in the moment. What does that mean? Too many people nowadays are living for someone else’s version of themselves. Keeping up with the latest trends, the newest suits, the newest mask to hide their true selves behind. Merciae represents the movement against this new fake society. A movement where you are allowed to be your true selves, share real connections, exchange authentic love and laughter, all while wearing Merciae. The sweet life is one lived candidly, not by someone else’s rules and design.

Founded in New York City, Merciae is a brand that challenges the typical American hustle culture by bringing inspirations of European lifestyle into the landscape. Too many people are told that they should live to work. Life is much more than deadlines and meetings. It’s about connection, love, travel, and most importantly, finding oneself. European culture puts an emphasis on the concept of “the slow life.” Merciae aims to introduce and express our own version of this concept: “the sweet life,” a melting pot of the two cultures. This is more than a brand, it’s a message to challenge the cultural rules.